The way it's done today
A high-value asset, still measured by hand.
Many forests are still valued from a handful of sample trees, measured with tape and callipers, while the data that does exist sits across spreadsheets, emails, WhatsApp threads and single-purpose apps. Decisions that shape a forest for 40 years still rest on estimates.
How Arrol is changing the face of forest management
-
More data
LiDAR, field and harvester data, and your own records, all in one place.
-
More detail
Every tree across the whole estate, not a sample.
-
More accuracy
Reliable tree characteristics to optimise your whole portfolio.
-
Better decisions
Value, timing, harvesting and reporting you can act on with confidence.
Who is Arrol for?
-
Forest Managers
Know every estate in more detail
Every estate's data, plans and documents in one place. Harvest and thinning decisions are based on facts, and reports to owners are ready when they ask.
-
Investors and Owners
Know the true value of every estate
Tree-level valuations, standing volume and product mix across your whole portfolio, up to date whenever you need them.
-
Contractors
Know that the admin is covered
Site plans, health and safety documents and job details on your phone. Less paperwork, more time in the forest.
By foresters for foresters
Built by people who work in forests every day
Arrol was started by Dave Godfrey, who works in forest operations across the UK and kept running into the same problem: the data behind a good decision never sits in one place. We know the paperwork, the site visits and the pressure to make the right call, because we deal with them every day.
Founder, ArrolEveryone with a stake in a forest, from the owner to the contractor on site, should be able to trust what they’re looking at and know others see the same thing.
See Arrol in action
Speak to our team to book a demo to see what Arrol could do for you